Social marketing – what not to do

I manage the twitter account related to a group blog. That account was set up to alert the blog’s Twitter-using fans of new posts and it is attracting a fair amount of followers. Unfortunately, many of these followers are clearly only on Twitter to market their products. For example, one of these follower accounts was [...]

The trouble with Twitter

Should businesses be using Twitter? Maybe. Twitter is getting the most attention in social media at the moment and it is seeing huge growth since A-list celebrities like Oprah have jumped on the bandwagon. But Twitter isn’t for everyone and definitely not all business enterprises. Jennifer Leggio of ZDNet has the proper perspective regarding online [...]